"The 10 Secrets to Persuading People: How to Move Minds and Master the Art of Selling"Have you ever believed yourself to be a rational consumer? You might be surprised to discover how easily your brain falls victim to manipulation-and how carefully sellers exploit this weakness. This book isn't just about psychology or neuroscience; it fuses physics, philosophy, and the science of the brain to reveal the hidden truths of consumer behavior. You will soon realize that every decision you've made w ...